You’re Personally Invited to:

Black Friday Content Creation Lab

Create 30+ Sales-Ready Videos in One Day and Walk Away With a Personalized Plan to Dominate Q4

Join Electra Ward, The Scale Queen, for a high-level, hands-on content and revenue strategy experience, built exclusively for product-based CEOs.

📅 Date: Saturday, August 2, 2025

⏲️Time: 9:00 AM – 1:00 PM

📍Location: OURS Studios, 5311 Dividend Dr, Decatur, GA 30035

✔️ Show up confidently and consistently online
✔️ Turn content into cash (especially for Black Friday + Cyber Monday)
✔️ Get expert critique and strategy tailored to their brand
✔️ Walk away with content, clarity, and a conversion plan in one day!

Slots Limited-

10 CEOs Only!

WHO THIS LAB IS FOR

✔️ You’re a product-based CEO.

✔️ You never make out time for content creation
✔️ You don't know what content to create when you eventually make out time
✔️ You’ve got inventory.
✔️ You’ve got a vision.

BUT What You Don’t Have Yet Is:

●     A full content bank that converts

●     A real strategy to dominate Black Friday

●     A profit plan to scale through Q4

●  Plans for Black Friday Cyber Monday

That changes on August 2!

Whether you're prepping for your biggest BFCM yet or tired of winging your visibility, this Lab is your launchpad.

A VIP-Level Experience for Product-Based CEOs
Who Are Ready to Get Seen, Sell Big, and SCALE!

What You’ll Get

(In Just One Day)

This is not a lecture or note-taking session.
This is a working session where you create, build, and walk away with deliverables that move the needle.

You will leave with:

  • 30 days worth of content

  • A Black Friday + Cyber Monday Revenue Blueprint built with guidance from six-figure earners

  • 30 high-converting captions and hook library

  • Personal guidance on camera angles, lighting, captions, hook structure, and more

  • Done-together Instagram Reels and Video Marketing Prompts

  •  A mapped 90-day content calendar

  • A Business Credit and Funding Blueprint to unlock $10K–$100K

VIP Bonuses Include:

  • 60 seconds Professionally filmed brand video on-site

  • Private post-event strategy call with Electra

WHAT YOU WILL LEARN

Black Friday + Cyber Monday revenue blueprint

Discover how to leverage over $50K in business credit in order to fund your brand using strategic credit strategies.

Leveraging Business Credit

Discover how to leverage over $50K in business credit in order to fund your brand using strategic credit strategies.

Capital Stacking

Learn how to leverage various credit sources for business funding beyond traditional loans

Scaling Your Business

Discover proven strategies to expand your reach, revenue, and impact.

Systems and Automation

Implement systems to streamline operations and free up your time.

Confidence on Camera & Content Batching

Unlock the secrets to feeling confident on camera and learn a structured process for batching your content monthly.

WHAT YOU NEED

  • 3–4 outfit changes

  • Your phone (charged and ready to record!)

  • Your laptop + charger

  • Any products or props you want to film with

  • Notebook

  • Comfortable but cute shoes (you’ll be filming & moving!)

  • Your energy and CEO mindset

What Makes The Content Creation Intensive + Revenue Strategy Blueprint Different?

  • Only 10 seats MAX. This is not a conference. It’s intimate, focused, and deeply hands-on.

  • You’ll be on-camera, in-action, creating your content in real-time (this is NOT a lecture).

  • Bring your phone! You’ll film everything on your own device, no waiting for edits or outside help.

  • Bring your laptop. We’re working on your funnels, emails, and marketing plan in real-time.

  • Every single person will get direct brand critique and guidance from Electra and the team.

  • You’ll leave knowing exactly what to post, when to post it, and how to sell from it all the way through the holiday season.

  • Good vibes, a curated creative space, and light refreshments.

Meet Your Mentor-
Electra S. Ward

Founder. Educator. Serial Entrepreneur. Results-Driven Leader.

At the heart of the Content Creation Intensive + Revenue Strategy Blueprint is Electra S. Ward, a powerhouse business strategist and the visionary behind Scale My Beauty Brand and Mysteek Naturals.


With years of hands-on experience helping entrepreneurs secure funding, implement automation, and scale with systems , Electra brings more than motivation, she brings proven strategy and clarity.

You’ll see her teaching live, guiding interactive sessions, and offering real-time feedback as you take action. Whether she’s breaking down complex funding steps or helping you structure your VA team, Electra meets you where you are and pushes you into progress.

The Success...

As her success began to thrive with her current product based brand she received more emails, texts, and social media direct messages asking tons of questions or where and how to start or when and how to scale.

Their questions often came for their similar journey of scouring the internet and mounds of confusing and conflicting information gathered. She often had to explain that service based businesses and product based businesses have some great similarities yet some critical differences that need to be shown and explained. So she took action and decided to create an interactive 8 week course that would cater to her fellow product based business family members!

🎤 Meet the Powerhouse Speakers

This ain’t your average lineup. These leaders don’t just talk business, they live it, build it, and help others scale it.

Every speaker brings receipts, results, and real strategies you can use on the spot.

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Speaker: Electra S. Ward

CEO of Scale My Beauty Brand & Mysteek Naturals • Funding Strategist • Systems Expert

Electra is the mastermind behind this entire experience. Known for her direct style, unshakable strategy, and passion for helping beauty and product-based entrepreneurs get funded, get automated, and get growing, she doesn’t just give game, she makes sure you implement it on-site.

She’ll be breaking down:

✅ How to structure your business for funding

✅ Automation tools that save time and increase sales
✅ How to build and manage your VA team like a boss


“I’m not here to inspire you, I’m here to make sure you execute.”

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Speaker: J. Richard Byrd

Digital Marketing Guru

J. Richard Byrd is the founder of The ByrdOlogy Group a portfolio of companies from digital marketing to ecommerce brands. With over 35 years of experience turning attention into income, he’s built brands, launched campaigns, and scaled businesses that don’t just go viral — they cash out. Known for his no-fluff, results-driven strategies, he teaches entrepreneurs how to stack content, convert attention, and build legacy with every post and sale.

During the lab, he will show you exactly how to build a content campaign that converts, so this Black Friday becomes your most successful one yet.

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Speaker: Dub Washington

Credit & Business Funding Strategist • Entrepreneur • Legacy Builder

Dub Washington is a dynamic entrepreneur, devoted husband, and proud father of three young kings. With a mission rooted in legacy, financial empowerment, and generational impact, Dub has helped over 1,500 entrepreneurs and business owners leverage credit as a tool to build wealth and freedom.

His entrepreneurial journey took a powerful shift during the pandemic, when he tapped into the transformative world of financial literacy. In just 90 days, Dub secured over $260,000 in funding, and in less than two years, he exceeded $1.2 million—all through a self-funded credit strategy built from relentless study and execution.

During the Lab, he’ll walk you through:

✅ Building business credit the right way

✅ Leveraging credit to access up to $250K

✅ Using funding to scale and stock up before BFCM

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Speaker: Dr. Shadé Y. Adu

Digital Brand Strategist

Dr. Shadé Y. Adu is an award-winning Digital Brand Strategist, Bestselling Author, and an International Speaker with a passion for people and a love for helping others succeed in life. Driven by the desire to support women entrepreneurs and facilitate the creation of generational wealth, Shadé is truly committed to offering a comprehensive range of services which is oriented towards achieving the 3 I’s; Income, Influence, and Impact. Whether working with a company or a brand, she will stop at nothing short of ensuring desired outcomes.


Dr. Shadé has had the pleasure of being featured on Hello Beautiful, Black Enterprise, The Network Journal, and the Rachel Ray Show. She has also spoken at and facilitated numerous workshops in Kazakhstan and Ghana as well as in universities, high schools, and institutions throughout the United States. In addition to being a full-time entrepreneur, Dr. Shadé received her PhD in Curriculum & Instruction from the University of Wisconsin - Madison. She attributes her success to great mentoring and spiritual favor, paying it forward with the goal of inspiring positive change in the world around her.

During the Lab, she will be teaching you on how to Leverage Social Media to Grow Your Brand

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Speaker: Yirmeyah Leonard

Content Strategist

Meet Yirmeyah Leonard a visionary creative director and high-ticket branding strategist behind some of the most cinematic, results-driven marketing campaigns in the game. I’e closed deals as high as $3500 to $32,000, using a blend of sharp strategy, storytelling, and premium video systems.

From building full-scale branding ecosystems to producing Video Business Cards for industries like medical, real estate, and luxury fashion Yirmeyah turns content into cash flow. Based in Orlando, he brings urban culture, luxury visuals, and a filmmaker’s eye into every brand he touches.

He’s also the writer and producer behind Attention Heist, a bold, poetic film project that merges culture, creativity, and strategy. When it comes to branding with impact, Yirmeyah doesn’t just capture attention he converts it.


During the Lab, he will be teaching the topic "content to cashflow"

Personal Invite Only!

This experience is not for browsers.
  This is for serious, action-ready CEOs.

You’ll walk in with a business.
  You’ll walk out with a custom content vault, Black Friday strategy, and a plan to scale Q4 revenue.

Seats are limited to 10 to ensure personalized, hands-on support!

💳 Pricing & What's Included

Let’s be clear, you’re not just buying a seat. You’re investing in the next level of your business.

This workshop is built to deliver real results, not just vibes.

And we’ve got two powerful options so you can experience it in a way that fits your lifestyle and schedule.

VIP Experience: $397

Includes everything in General Admission, PLUS:

  • Front roll reserved sitting

  • 60 seconds video for your business

  • VIP Pre-Event Zoom Kickoff

  • Access to replays

  • Private 1-on-1 Post-Event Strategy Call

General Admission: $197

  • 30+ Reels filmed and directed on-site

  • Custom BFCM Revenue Blueprint

  • Caption and Hook Bank

  • 90-Day Planning Calendar

  • Business Credit Training

Flexible Payment Options Available at Checkout
 Seats Are Extremely Limited – Only 10 Total

Testimonials

Real People - Real Results

Jennifer Williams,

Owner, The Spiritual Affinity

Krystal Small-Mortley,

Owner, LegacyHB

Christina Fluker,

Owner Aroma Sway

Tyffani Gresham,

Owner, Lash Meow

Priscilla Ponder,

Owner, Unsal Plus & U Plus Essentials

Deborah Allen,

Owner, Spotlight Lipstick

Don't miss out on this opportunity to elevate your business to new heights.

Reserve your spot NOW!

FREQUENTLY ASKED QUESTIONS

Do I need to be camera-ready or have video experience?

Nope. You’ll be guided by a team that knows how to make you look and feel confident on camera — whether it’s your first video or your fiftieth.

Is this for beginners or advanced CEOs?

 If you have a product and a drive to sell more this Black Friday — this Lab is for you. Whether you’re scaling past $10K or $100K, you’ll benefit from real strategy, expert support, and tangible deliverables.

Your Black Friday Success Starts Here

You don’t need another course.
  You need a clear offer, consistent content, and a strategic plan that leads to real results.

That’s what we’re building together in this one-day Lab.

📅 Date: Saturday, August 2, 2025

⏲️Time: 9:00 AM – 1:00 PM

📍Location: Private Creative Studio in Atlanta, GA

General + VIP Spots Available

 Limited to 10 CEOs Only!

You can opt for payments through Afterpay, Affirm, and Klarna, giving you the flexibility to shop now and pay LATER!

Utilize these convenient payment methods and reserve your spot today
BEFORE SPOT FILL UP FAST!

Frequently Asked Questions

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